Regulators introduced a draft framework aimed at reducing the spread of deepfakes in political advertising, calling for clear disclosure labels, retention of provenance data, and a faster process to challenge deceptive content.

Platforms would be expected to provide visible markers on synthetic media and to archive political ads in searchable libraries. Campaigns would face penalties for distributing manipulated audio or video that misrepresents a candidate’s words or actions.

Industry groups said they support transparency but warned that definitions must be narrow enough to avoid sweeping in satire or benign editing. Experts said clear rules can help voters, but enforcement will hinge on resourcing and cross-platform cooperation.